MONTREAL, QUEBEC--(Marketwired - Sept. 3, 2015) - Guests staying at Genre Member hotels can now personalize and customize their stay prior to arrival using the GuestDriven-powered Express solution, which will be fully branded to each unique property.

Independent boutique hotels such as those participating with the Genre group are well-placed to get the maximum benefit from real-time merchandising and engagement efforts. The addition of the GuestDriven technology elevates the guest experience to be simultaneously high-tech and high-touch - while also luxurious and refined.

The first Genre member hotel to launch with GuestDriven was Jupiter Hotel in Portland, a mid-century motor lodge turned trendy boutique hotel, loved by millennials. Mobile engagement has delivered a 40% conversion rate on offers taking during mobile check-in using Express, with the average basket size increasing consistently month-over-month.

Jupiter's General Manager Al Munguia was particularly drawn to and impressed by the creative merchandising opportunities Express brought to their pre-arrival engagement efforts and how much it resonated with their key guest demographic. He is eager to see the positive result on this year's RevPAR.

"I never knew that I could monetize early check-in and late check-out as well as we do now thanks to GuestDriven." Says Munguia, who started earning revenue with Express in May this year. Munguia's results are from selling ancillary offers merchandised at the time of check-in.

GuestDriven CEO Anthony Zebrowski-Rubin sees the launch of mobile check-in at Genre as a great milestone for the group in leveraging new technology to enhance the guest experience.

"Genre Hotels can now offer guests an unparalleled experience where they are empowered to tailor their stay to their preferences just prior to arrival. They will be proactively deepening the 1:1 relationship with the guest before they arrive."

With this partnership the Genre leadership team adds an exclusive partner for guest engagement. It will maximize the value-add for both new and existing independent hotel members in the group by unlocking mobile check-in and merchandising revenue powered by GuestDriven.

About GuestDriven

GuestDriven is a Montreal-based team who have built a guest engagement platform allowing hotels to engage with their guests in real-time, creating hyper-personalized experiences. A constituent of the 2014 CIX Top 20 and a 2015 Cool Vendor in Hospitality Technology by Gartner Research, GuestDriven runs on the leading edge of guest engagement technology.

About Genre Hotels

Genre Hotels are a worldwide portfolio of independently owned and managed hotels, which join the group in order to unlock a long list of benefits such as key industry connections, top technology partners, cross-marketing abilities, revenue optimization and more. They are a marketing specialist group representing independent hotels on their stylish and internationally recognized private label chain code "GQ", who have a unique set of success metrics and value propositions compared with chains and large brands.